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Digital Process Automation: Enhancing your User Experience

Digital Process Automation: Enhancing your User Experience

Market demands and business requirements are continuously changing. Organizations are deploying a variety of technologies and applications to help with their digital transformation strategies.

Ironically, this often leads to complexity, which prevents businesses from reaching efficiency and speed. Digital process automation can help companies to reduce process complexities and achieve business goals. 

What is Digital Process Automation?

Digital Process Automation (DPA) is a type of automation, assisted by digital technologies, that optimizes business processes and workflows. Processes that normally require some type of human involvement, such as in sales, marketing, management, IT, and manufacturing, can be automated by DPA to reduce human workload and chances of error. 

Digital Process Automation can greatly enhance the user experience. A good user experience can only be created by understanding the people and their needs and then simplifying their day-to-day activities.

Without automation, you’re wasting your users’ time and energy, overwhelming them with redundant tasks. With Digital Process Automation, people can use the saved time to focus on high-priority work. 

Employees can quickly and accurately give solutions and services to clients with the help of Digital Process Automation tools. For example, many companies set up user portals for customer assistance. DPA solutions help to keep those systems updated with accurate data that clients can easily access. 

What is the difference between DPA, BPA, and RPA? 

Let us see the difference between Digital Proces Automation and other forms of automation such as Robotic Process Automation, Business Process Automation, and Business Process Management.

DPA vs RPA 

DPA vs BPA 

DPA vs BPM 

RPA is centered around automating repetitive, unskilled, or low-skilled tasks and eliminating the need for human effort to complete them. DPA is focused on automating processes to improve the customer experience.

BPA is used to build, operate, and automate manual business processes into automated digital workflows.

DPA optimizes the existing workflows to enhance customer or end-user experience. It keeps the processes and information up to date for anyone who accesses it.

Numerous industries use business process management (BPM) to streamline their business processes and manage overall costs. 

DPA helps with the next step for organizations after reducing costs with BPM tools, which is enhancing the user experience.

DPA and RPA work together to allow organizations to provide better customer experiences and outcomes. 

 

DPA typically occurs after a business process has been digitalized to some extent. 

In addition to offering traditional BPM features such as compliance, and seamless process management, DPA also supports a broad range of business-driven applications. The need to drive digital transformation initiatives and improve user experience has shifted the BPM market towards DAP. 

DPA vs RPA

  • RPA is centered around automating repetitive, unskilled, or low-skilled tasks and eliminating the need for human effort to complete them. DPA is focused on automating processes to improve the customer experience.
  • DPA and RPA work together to allow organizations to provide better customer experiences and outcomes. 

DPA vs BPA

  • BPA is used to build, operate, and automate manual business processes into automated digital workflows.
  • DPA optimizes the existing workflows to enhance customer or end-user experience. It keeps the processes and information up to date for anyone who accesses it.
    DPA and RPA work together to allow organizations to provide better customer experiences and outcomes.
  • DPA typically occurs after a business process has been digitalized to some extent. 

DPA vs BPM 

  • Numerous industries use business process management (BPM) to streamline their business processes and manage overall costs.
  • DPA helps with the next step for organizations after reducing costs with BPM tools, which is enhancing the user experience.
  • In addition to offering traditional BPM features such as compliance, and seamless process management, DPA also supports a broad range of business-driven applications. The need to drive digital transformation initiatives and improve user experience has shifted the BPM market towards DAP.

Benefits of Digital Process Automation 

As with any sort of automation, increasing employee productivity is typically the primary motivation for organizations to use DPA.

Some firms automate processes to shorten production time, boost manufacturing flexibility, cut costs, remove human error, or make up for a labor shortfall. Automation decisions are frequently influenced by some or all of these economic and societal factors. 

Digital-Process-Automation-Benefits

DPA can provide the following advantages: 

  • Save time: When work can be automated, it frees employees from manual and repetitive chores. Workers can focus on other elements of the business by automating as many processes as possible 
  • Reduce costs: Automated tasks eliminate the need for expensive human labor 
  • Increase adaptability: Organization and digitization of procedures allow businesses to easily change goals if required 
  • Improve communication and record-keeping: DPA can reduce document loss and inform employees of workflow changes. 

Digital Process Automation can increase compliance and security in a few ways. Automating processes decreases the number of times someone has to interact with a deliverable, and with fewer touchpoints, there are marginally lesser chances of error. 

According to Farzad Rashidi, Co-founder of Respona,  

“Digital Process Automation doesn't replace people-it makes them more efficient!” 

DPA is an incredibly important type of technology that more businesses should be embracing. It makes employees’ work lives easier by replacing monotonous work with automation.  

DPA for a Better User Experience 

Digital Process Automation’s primary goal is to automate business operations that require human interaction, such as those in management, sales, and marketing. DPA can improve user experiences by extending the efficiency of BPM systems to external users such as customers and other stakeholders. 

DPA-for-better-User-Experience

According to Martin Luenendonk, CEO of FounderJar, 

“It's no longer enough to have a great product or service to win over customers. Building long-term loyalty requires more than just effective front-of-house client engagement and flawless back-of-house processes. As a CEO, I propose using Digital Process Automation for a better user experience.” 

Digital Process Automation software is a growing market of tools with capabilities present in many technologies, including process automation and rapid application development software.

DPA tools assist businesses in creating fully automated, end-to-end case and process solutions. For example, you can create apps, set up integrations, and manage the procedures that go along with nearly any digital workflow. 

A Digital Adoption Platform like Apty is a combination of RPA and DPA, where it can automate tasks, provide better user experiences, and keep them engaged throughout the processes. In addition to automation of tasks, Apty’s in-app screen guidance feature allows your employees to complete tasks effectively without the need for any human assistance.  

Apty DAP enables companies to achieve seamless digital adoption, improve workforce productivity, and make effective process automation that not only improves the user experience but benefit the company as well. Apty analytics helps you find the exact place where your users face challenges and address them with personalized walkthrough solutions. 

Conclusion 

Organizations can quickly introduce and scale innovative solutions in response to market demands by utilizing Digital Process Automation. Through DPA, you can increase transparency for your processes, automate routine tasks, and create a collaborative environment that is simple to work with, providing a better experience for all your end-users. 

Automation, monitoring, and management of workflows throughout the enterprise can be made possible with a DAP tool like Apty. Apty can work on any web-based application and simplify complex tasks with end-to-end workflows that can provide businesses with unlimited chances to optimize processes, operations, and user experiences. 

Make Digital Process Automation simple with Apty

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Revanth Periyasamy
Written by Revanth Periyasamy

Revanth is a marketing champ at Apty. An ardent tech geek who loves to write on trending topics and is a big fan of all things relating to marketing.

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