Top 5 features to look for while choosing a Digital Adoption Platform

Living in the era of the suspense of not-knowing-what’s next, every business is hearing the buzz word “digital transformation.” More than 26% of top-level executives say digital transformation will be the survival factor in the upcoming years. Digital adoption plays a vital role in digital transformation. In other words, without digital adoption there will not be a transformation.

Technologies like big data, AI, and IoT themselves will not make your business more productive and profitable. It’s all in how you use these new technologies, so empowering Digital adoption is the key to your success.

Average adoption rates for new technologies are less than 25%. The reason is that enterprises mainly focusing on implementing the applications without proper planning for how to fully adopt an utilize the technology.

So how can you ensure your digital transformation is a success? Leveraging a Digital Adoption Platform or (DAP) can improve your adoption rates and accelerate the time it takes to fully implement new technologies.

What is Digital Adoption Platform?

A Digital Adoption Platform (DAP) is a software layer that sits on top of any web-based applications and provides a seamless learning experience to the end-users with step-by-step on-screen walkthroughs.
The Digital Adoption Platform tool ensures
  • successful digital transformation
  • increases ROI.
  • fasten the employee onboarding process
  • on-screen guidance for users
  • collect and analyze data
  • reduced IT support
  • increased user experience

The key players in the market include:

  • Apty (formerly letzNav)
  • Appcues
  • WalkMe
  • Whatfix
  • Pendo
  • UserIQ
  • Userlane
  • Userpilot
  • Intercom
  • Gainsight PX
  • MyGuide

Identifying the right DAP tool has become a tedious task because of the choices out there. Without any further ado, the top 5 features to look for while choosing a DAP:

1. Ease of use/ User-friendly

The first and foremost feature of any tool is to be user-friendly else there is no value in buying the tool. Digital adoption tools are supposed to make applications easier to use, so if they’re not user-friendly they won’t work.

According to G2 report for the ease of use of top 4 players, on a scale of 10

Apty            -9.3

Walkme      -7.9

Whatfix      - 8.8

Pendo        - 8.2


Gartner rated Apty 9.3 out of 10 for it's Ease of use/ User-friendly


2. Analytics

It is one of the main features that every business should look into. Collecting data is not only important, but the digital tools also must be able to provide actionable insights by understanding user behavior.

McKinsey found that data-driven businesses are 24 times more likely to acquire customers. According to Accenture, 82% of top-level executives believe analytics has increased productivity by more than 11%. Here is how Apty helps to track your work,

Apty Analytics


3. On-screen Guidance (UX)

Users adopt DAP tool to make their task simpler and easier. The DAP tool must provide a hassle-free user experience rather than making the task much complex. The interface must be simple and yet users can easily grasp. The software must be able to identify where exactly the user faces roadblocks and the DAP tool must guide them accordingly.

The quality of the on-screen guidance is one of the biggest factors buyers consider when looking at digital adoption solutions. According to G2 report, the top DAP tools that meet user requirements, on a scale of 10 are;

Apty            - 9.3

Pendo          - 8.8

Walkme       - 8.8

Whatfix        - 8.9

Gartner rated Apty 9.3 out of 10 for it's On-screen guidance

meets requirement2


Here is how On-screen guidance of Apty works,

Apty On-screen guidance in action


4. Support

Quality of support is an important consideration for selecting any new technology partner.  You’ll need excellent support for implementing the tool as well as post-launch.

According to G2, top DAP tools that provide the best quality of support, on a scale of 10:

Apty            - 10

Pendo          - 8.8

Walkme       - 8.9

Whatfix        - 9.9


Gartner rated Apty 10 out of 10 for it's support
5. Automate tasks

Mundane tasks and doing a task repetitively are frequent impediments faced by users. DAP tools should include automation features for removing the burden of accomplishing those tasks. Robotic Process Automation (RPA) increases productivity by saving time and energy.

Forrester projects that spending on RPA will reach more than $2.9 billion in 2021 and by 2023, it will hit $12 billion. A good DAP tool must be able companies to harness the power of automation without investing in custom development.

Apty Automation


Other than the features discussed above, there are many other factors that needs to be taken into consideration before purchasing a digital adoption platform:

  • What’s the expected ROI (Return On Investment)?
  • Do they offer a Free trial?
  • What audience segmentation features are available?

According to IDC, 85% of enterprise decision-makers said they have only two years to make significant changes into digital transformation or they will fall. Accelerate your digital transformation by investing in a digital adoption platform.  

If you wish to make the process of digital transformation smooth & improve your software utilization and ROI, Try Apty! 


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