Top 5 Features To Look For While Choosing a Digital Adoption Platform

Top 5 Features To Look For While Choosing a Digital Adoption Platform

Digital Adoption Platform - the simplest way to kickstart your journey towards Digital Transformation. Finding the best Digital Adoption Platform can transform the game for Enterprises as they help tackle crucial business issues.

More than 26% of top-level executives say Digital Transformation will be the survival factor in the upcoming years. Technologies like big data, AI, and IoT themselves will not make your business more productive and profitable. It’s all in how you use these new technologies, so empowering Digital adoption is the key to your success. In other words, without Digital Adoption there will not be a transformation.

The average adoption rates for new technologies are less than 25%. The reason is that enterprises mainly focusing on implementing the applications without proper planning for how to fully adopt and utilize the technology.

Leveraging a Digital Adoption Platform or (DAP) can improve your adoption rates and accelerate the time it takes to fully implement new technologies.

This blog post will help you understand the must-have features to look for before you invest in a DAP. Considering how crucial the outcomes of the right investment are, you might want to spend some time exploring the features and the many options there are in the market when it comes to the Digital Adoption Platform.

What is Digital Adoption Platform?

A Digital Adoption Platform (DAP) is a guidance layer that sits on top of any web-based application and provides a seamless learning experience to the end-users with step-by-step on-screen walkthroughs.

The Digital Adoption Platform ensures

  • Business Process Compliance
  • Increased ROI on tech investments
  • Minimal onboarding time
  • On-screen guidance for users
  • In-depth insights into user behavior
  • Reduced IT support
  • Faster Employee Training
  • Improved Employee Productivity
  • Successful & smooth digital transformation

There are several players in the Digital Adoption Platform market. Some of them cater specifically to large enterprises while some others focus entirely on SaaS products. Depending on your exact business requirements, you can pick a tool that solves your challenges.

Apty is one of the few DAPs to have specific suites designed to cater to both Large Enterprises and Fortune 500 Companies as well as SaaS Products. 

Identifying the right DAP tool has become a tedious task because of the choices out there. Without any further ado, the top 5 features to look for while choosing a DAP.

Top 5 Features to Look for While Choosing a DAP

  • Business Process Compliance 
  • Ease of use/ User-friendly
  • Analytics
  • On-screen Guidance (UX)
  • Support

1. Business Process Compliance

A company's processes must be designed to comply with internal and external policies. Your enterprise's entire software stack must be Business Process Compliant. A good Digital Adoption Platform is the perfect solution to this.

When investing in software and designing processes, enterprises have to consider even the smallest possibility of error because the chances of error scale up immensely when you deploy the software to thousands of users.

Process compliance is critical for businesses from any industry because even the best software investments do not guarantee success unless the processes that leverage them are streamlined.

A Digital Adoption Platform can ensure compliance with its various features that can be used for the entire software stack. Structured information collection, process transparency, and self-generating audit trails are some of the ways a DAP can help with compliance. Eliminate the need for extra software for Business Process Compliance with an intuitive DAP such as Apty.

2. Ease of use/ User-friendly

The first and foremost feature of any tool is to be user-friendly else there is no value in buying the tool. Digital Adoption Platform acts like a guide sitting on top of any web-based application, handholding users to accomplish their tasks.

Furthermore, a DAP helps in providing a seamless learning experience where the users can learn independently from within the application.

Notable benefits include:

  • No need for Video tutorials, ppts, and pdfs
  • Classroom training is not essential
  • In-app help
  • Time taken to complete tasks reduces
  • Hassle-free learning
  • Liberty to try all features

3. Analytics

It is one of the main features that every business should look for. Collecting data is not only important, but the digital tools also must be able to provide actionable insights by understanding user behavior.

McKinsey found that data-driven businesses are 24 times more likely to acquire customers. According to Accenture, 82% of top-level executives believe analytics has increased productivity by more than 11%.

These statistics show the importance of analytics. Analytics helps to identify things like:

  • where your users face struggles
  • where they make mistakes often
  • places of hang-ups and difficulties
  • which task takes more time to complete and many more.

Here is how Apty helps to track your work:

Apty Analytics

4. On-screen Guidance (UX)

Users adopt DAP tool to make their tasks simpler and easier. Digital Adoption Platform must provide a hassle-free user experience rather than making the task much complex.

The interface must be simple and yet users can easily grasp it. The software must be able to identify where exactly the user faces roadblocks and the DAP tool must guide them accordingly.

On-screen guidance acts as in-app training material and provides help in:

  • user onboarding
  • in-app learning
  • step-by-step guidance
  • task completion
  • explore product features
  • real-time help

The quality of the on-screen guidance is one of the biggest factors buyers must consider when looking at Digital Adoption solutions.

Here is how On-screen guidance of Apty works:

Apty On-screen guidance in action

Apty’s custom Software Walkthroughs help you engage better with your users, improve feature adoption and boost overall software adoption.

5. Support

Quality of support is an important consideration for selecting any new technology partner. You’ll need excellent support for implementing the tool as well as post-launch. Support feature provides your users to seek help immediately when they face any difficulties with your product.

The Digital Adoption Platform support feature:

  • Lowers your support costs
  • Improves your User Experience and satisfaction
  • Resolves user issues 24x7 (real-time support)
  • Improves user engagement

The Digital Adoption Platform that you are choosing must ensure that it addresses all the issues raised by your users and it resolves them at the earliest. Check for User ratings on the quality of support, as user satisfaction plays a vital role in ranking which DAP you must consider.

Note: Apty reduces your support tickets by up to 70%, thereby minimizing costs.

Additional Feature - Automate tasks

Mundane tasks and doing a task repetitively are frequent impediments faced by users. The Digital Adoption Platform that you choose must include automation features for removing the burden of accomplishing those tasks. Robotic Process Automation (RPA) increases productivity by saving time and energy.

A good DAP tool must be able for companies to harness the power of automation without investing in custom development.

Apty Automation

Note: Apty assures an 80% increase in User Engagement and Customer Retention

Other than the features discussed above, there are many other factors that need to be taken into consideration before purchasing a Digital Adoption Platform :

  • What’s the expected ROI (Return On Investment)?
  • Do they offer a free trial?
  • What audience segmentation features are available?

According to IDC, 85% of enterprise decision-makers said they have only two years to make significant changes into digital transformation or they will fall. Accelerate your digital transformation by investing in a Digital Adoption Platform.

If you wish to make the process of digital transformation smooth, drive Digital Adoption and & improve your software utilization and ROI, Try Apty!

FAQs on Digital Adoption Platform

1. Is on-screen guidance the same as the Digital Adoption Platform?

On-screen guidance is limited to guiding employees from one step to another within the application. But a Digital Adoption Platform not only guides employees within the application but also helps you with multiple things.

For e.g., It provides an onboarding checklist to help employees onboard faster. It helps with user insights using which you can understand the pain point of your employees and create better walkthroughs and training content. Moreover, it helps you to maintain data integrity and streamline process compliance which is not possible with an on-screen guidance tool.

2. What feature is essential to look for in a Digital Adoption Platform?

One of the biggest challenges that a Digital Adoption Platform helps Enterprises with is streamlining of Business Process Compliance. The one feature that every Enterprise must look for in a DAP is this.

When complex systems meet strict processes, it becomes difficult to encourage adoption. A DAP helps you break these down into micro communications with your employees to ensure compliance.

Originally posted on January 28, 2020

Revanth Periyasamy
Written by Revanth Periyasamy

Revanth is a B2B Marketer who has a definite flair for outreach and networking, alongside being a prolific writer. As an author, he enjoys exploring all things related to about digital adoption and transformation. When the 'B2B Marketing ninja' mask is off, Revanth is an ardent tech geek, a lover of road trips and sports enthusiast who plays badminton, cricket or any sport, really!

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