Change Management

4 Key Elements of Change Management Communication


Communication is an essential part of any workplace change, especially when implementing new software or systems. Poor communication can derail a project before it even has a chance to get off the ground.

If you’re preparing to adopt a new enterprise application like Salesforce, Workday, or Oracle, you’ll want to include a communication strategy as a part of your overall change management plan.

Before and during implementation or rollout, your communication should:

  • Build a Solid Business Case
  • Focus on What Will Be Improved
  • Explain the Impact for Every Level of the Organization
  • Celebrate Successes

Change Management Communication Key 1: Build a Solid Business Case

A solid business case is essential for getting approval and buy-in for your project. When communicating with stakeholders, be sure to focus on highlights of your business case.

  • How does the change add value to the organization?
  • What is the expected ROI?
  • What is the impact on productivity?

Change Management Communication Key 2: Focus on What Will Be Improved

While a strong business case will win over stakeholders, the rest of the organization will not be inspired by cost savings or increased productivity. Instead, focus your communications on the benefits that will improve the average user’s day:

  • How will this make people’s jobs easier?
  • Will it save time?
  • How is it better than the old system or process?
  • What can be done with the new system that the old system couldn’t?

Change Management Communication Key 3: Explain the Impact for Every Level of the Organization

People are naturally resistant to change. Companywide changes cause workers to worry that their jobs could be impacted in a negative way. In addition to communicating the key benefits of a change, you’ll want to make sure you provide adequate information about the timeline and impact of the change for each team or department.

Being transparent about the process and providing information can help put people at ease. Common questions users may have include:

  • How will the change impact my role and team?
  • What are the details of what is changing?
  • What is the timeline for the change?
  • How can I get support or help with the change?

Change Management Communication Key 4: Celebrate Successes

Finally, in order to establish and build momentum for your project be sure you celebrate successes. With large-scale changes, it may be difficult for the average user to see the impact of the project.

As a part of your communication strategy, be sure to give updates on:

  • Reaching a major milestone
  • Achieving project goals
  • Team and individual successes

Product adoption and system implementation is a long and complex process. Developing a change management plan and communication strategy can make the process smoother and improve the outcome.

To see how Apty can help improve your communication strategy and overall product adoption, try it for free today!

Nathan Altadonna
Written by Nathan Altadonna

A former journalist and product manager, Nathan is a proud tech geek who blogs about digital transformation, employee productivity, and enterprise software. In addition to his work with Apty, Nathan runs his own consulting company, Innate Digital, helping companies develop content and get the most out of their marketing tech stack.

A strong employee training plan can qualify as the backbone of an...
7 May 2021 -
4 Biggest...
An Enterprise Salesforce implementation can cost from thousands to...
6 May 2021 -
5 Secrets...
Employee training is designed to create and improve your employees’...
5 May 2021 -
Director of...
Project Management Office is a Center of Excellence that helps to...
30 April 2021 -
In response to uncertainties caused by the pandemic, several...
28 April 2021 -
7 Critical...
The biggest asset that any company has is its employees. Therefore,...
26 April 2021 -
The manufacturing industry uses Salesforce to deliver personalized...
23 April 2021 -
Salesforce is a cloud-based customer platform that helps...
22 April 2021 -
We all know how important it is to train your employees, but the...
21 April 2021 -
The moment the word Digital Transformation comes into play, it is...
20 April 2021 -