Today, there are thousands of SaaS companies out there, with a not-so-encouraging fail-rate for up and coming startups. In order to succeed, you must be unique and stand out even more than ever before.
And even though we can’t all grow to become unicorns, we can learn from the best in order to survive and then thrive.
What better way is there to learn from the best than hear them speak?!
That is why I compiled 5 TED Talks that inspired me, focusing on leadership, entrepreneurship, and other important pointers all aspiring SaaS market-leaders should take into consideration.
Feel free to comment below with your insights and intakes:
This TED Talk was recorded in 2006. It is truly ahead of its time, before the importance of keeping it simple in the age of TMI and multitasking. New York Times columnist David Pogue talks about how developers can (and should) give customers what they want, in times where most users are not tech-savvy.
The thing is, even today when it’s supposed to be the most obvious thing to every SaaS company, many products still fail to focus on providing the user with the most simple experience possible, and fail to realize simplicity’s important role in retention and loyalty.
Well, isn’t it the billion-dollar question? George Berkowski is a serial entrepreneur who stands behind successful businesses in online dating, transportation, and even space flight. In this TEDx talk, he gives a behind-the-scenes look at the process of achieving a billion-dollar success in the app business.
What’s most interesting here is to see how many successful apps weren’t doing so well the first time around, and only became the great success that they are in later attempts.
Here’s an important aspect of every successful company, that many entrepreneurs tend to overlook – culture. Molino, the co-founder of a SaaS company in Panama called Ubiqua, discusses how a startup should create a culture of constant improvement and learning. It only takes four steps:
- To ask “why,” and then ask “why” again.
- To create a strategy.
- To know the difference between being busy and being productive.
- To never neglect a feedback loop.
He claims that anyone can change the world if they only believe that it's not only genius people who can truly make a difference.
As I mentioned at the beginning, in today’s tech industry, it’s easier to drown than to reach the other bank. You either successfully grow or you die. Simple as that.
That is why it’s important for entrepreneurs to maintain the balance between improving what they already know what's working well and exploring new ideas. Or, to put it in Haanaes’s words, “between creating new services and products that push frontiers despite the inherent risks, and using the knowledge that you already have to make something that is good even better.”
Haanaes, a professor at IMD business school, claims that only about 2% of companies actually succeed in doing that, and offers best practice.
In this TED talk, the one and only Simon Sinek explores how leaders can inspire cooperation, trust, and change, using a simple model (I assume you all know, but it’s always important to remember) – a golden circle that starts with the question – “Why?”
He then demonstrates how great people in politics and businesses arose to success by asking “why” before “what”, and were driven by purpose rather than by an already prepared product.