One of the most common questions we get at trade shows is what is a product adoption platform or digital adoption tool? This blog tackles that question by:
Defining what a product adoption platform is,
Explaining how it’s different from your LMS or other training solutions, and
Exploring who could benefit from using an adoption tool.
What is a Product Adoption Platform?
Product adoption or digital adoption platforms, like Apty, are a part of a growing category of SaaS providers focused on helping users navigate and adopt web-based applications. While individual features may vary, common elements include:
Integrated support or help content, and
How is a Product Adoption Platform Different than my Other Training Tools?
While product adoption platforms train users on new applications, they differ greatly from a Learning Management System or other training tools.
Product adoption tools offer real-time support by showing users how to complete their tasks as they’re doing it. An LMS or other training solution typically explains how to use software in an abstract case. A training document or video may show a generic use case with screenshots of each step. A product adoption tool shows users where to click and what to do next. Tools like Apty help users complete their work instead of just reading how they should do their work.
Benefit of a Digital Adoption Platform
Digital adoption platforms should decrease training and support costs and increase productivity. In many cases, the on screen guidance offered by a product adoption tool can replace the need for costly and ineffective classroom training sessions.
One of Apty's clients, a major U.S. airline, utilizes Apty to help with CA PPM adoption. As a result of Apty's adoption tools, they experienced:
80% reduction in CA PPM support tickets,
70% decrease in time spent on CA PPM training, and
3x increase in productivity.
What are the Common Uses of Product Adoption Platforms?
The uses of product adoption platforms are not limited to new users. Common use cases for an adoption platform include:
Change Management - Adopting a new software or updating to a new version? The onscreen guidance helps users master new software and processes.
Employee Onboarding - Quickly introduce new employees to your enterprise software.
Customer Success and Engagement - For front-line agents in a customer contact center, every second counts. Guided workflows help agents quickly respond to customers requests.
Customer Experience - Product adoption platforms aren’t just for employees. On-screen guidance can also help your customers use your website and other web-based applications.