Product Adoption

Why Platform Adoption Should Be a Priority

why-platform-adoption-should-be-a-priority

Companies spend vast amounts of time and money on the purchase and implementation of software applications. Comparatively, the development of an adoption strategy is treated as an afterthought.

With so many resources already invested, it’s critical to prioritize platform adoption to make sure your technological tools are utilized to their fullest potential.

What is Platform Adoption?

Platform adoption is the process through which users learn to fully utilize all the features of a platform. It’s possible to successfully interact with a platform on a superficial level but never achieve full adoption, neglecting to learn about the more complex features. An adoption strategy helps a user develop a deeper understanding of a platform and move beyond basic use.

Three Reasons to Prioritize Platform Adoption

The more quickly your platform is fully adopted, the more quickly you reap the benefits. A lengthy or poorly planned adoption process is frustrating to users in the short term, affecting their perception of your platform over the long term. 

An efficient and well-planned platform adoption strategy has multiple benefits for your business, which is why you should prioritize the process. Here are three major benefits you’ll reap more quickly when you make product adoption a priority.

Maximize Your Financial Investment

You’ve selected your platform for a reason – because you determined it was the best tool for the job. You also invested significant financial resources in its customization and implementation. However, if it’s not used to its full potential, you’re not getting your money’s worth. A product adoption strategy helps move your users from simply learning your platform “just enough” to see it as the robust tool it was always intended to be.

Optimize Employee Productivity

Fully utilizing all the technological tools available allows employees to perform more efficiently at work. When employees learn how to work with a platform, the positive effects of its use is reflected in their job performance.

Improve Customer and Employee Satisfaction

Customers and employees are generally resistant to change. As creatures of habit, they are wary of anything that throws a wrench in their normal flow, slowing them down to navigate the unfamiliar. Any change poses a risk of losing long-time customers or upsetting existing employees. It’s in your best interest to make their adoption of your platform as simple and painless as possible. Doing so reduces problems for employees so they can focus on delivering top-notch customer service. 

How To Achieve Platform Adoption

There are two primary ways to facilitate platform adoption. The first is through traditional training – either in-person, online, or a hybrid model combining the two. The second method of facilitating product adoption is by using product adoption software which provides real-time navigation assistance, pop-up dialogue boxes at the exact moment of need, and in-app tutorials.

Whereas traditional training requires an up-front commitment of users’ time and energy without an immediate payoff, the use of adoption software offers immediate relevance and improved information retention by training the user during real-life use.

Apty helps shorten the learning curve on new software, helping you achieve full adoption 2-3 times faster than traditional training methods.

Combining real-time training tools with analytics that determine where additional support is needed, Apty helps you increase productivity and fully utilize your technological tools. 

Make better use of your time, money, and resources with Apty

Originally posted on July 31, 2019

Nathan Altadonna
Written by Nathan Altadonna

A former journalist and product manager, Nathan is a proud tech geek who blogs about digital transformation, employee productivity, and enterprise software. In addition to his work with Apty, Nathan runs his own consulting company, Innate Digital, helping companies develop content and get the most out of their marketing tech stack.

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