A few months ago, Digital Adoption Platforms may have been considered a piece of technology that was “good-to-have” and not really a must-have.
But today, given the multi-layered benefits it presents, a Digital Adoption Platform (or a DAP) is not only a must-have but also crucial to your business, from various viewpoints – from employee engagement to customer experience. And if you still find yourself doubting the validity of that, this might just be the piece that convinces you.
What is a Digital Adoption Platform, again?
A DAP (also known as Digital Adoption Solution – DAS ) is an on-screen guide that enables users to quickly understand and use web-based applications. You can think of it like an assistant that helps your employees navigate through any software that they may or may not be familiar with – thereby saving you time and money that you’d be spending on training every new employee!
Another way in which you can understand Digital Adoption Platforms, is from the perspective of your customer, if you are a SaaS provider. It provides your end-user with the guidance they need in order to know, understand and use the multiple functionalities of your software.
Enterprises with tens of thousands of employees, working across locations and time zones, invest in scores of software solutions to address their many business needs and functions. The problem is that technology, itself, is not the solution. What really matters is how widely and how well the tools and technology are adopted. And no matter how rich your L&D and Support teams are, ensuring that every single employee gets the right assistance at the right time is practically impossible.
This is where a simple yet powerful solution, like the Apty Digital Adoption Platform comes into play. It gives you the power to enable each employee to extract the most of whatever software they use. Not just that, it also analyzes usage and adoption so you can take both proactive as well as reactive measures to help your employees. With insights from a DAP you can make sure your employees never have to feel overwhelmed by the very tools that are there to help them.
The success of any organization rests on two crucial pillars – the employees and the customers. Remove either and the structure is sure to collapse, especially during trying times like this. Investing in these two pillars and their experiences, therefore, becomes mandatory for any organization that aims to be viable long-term. While there are several ways to approach this, one of the simplest and most impactful ways to improve both employee & customer experience is to implement a Digital Adoption Platform.
Ok, so now that we’ve got the basics out of the way, let’s get to the elephant in the room.
Business continuity in the Post-COVID world – Role of Digital Adoption Platforms
It is wise to assume that businesses will have to make a lot of harsh decisions when this wave of uncertainty settles. And one of the biggest factors dictating the course of action each business will take is the economics of it all. Money will take the hot seat and will be the first and the last thing that every decision is based on. The definitions of necessity, comfort and luxury will change, and a lot of priorities will be revisited.
There are a lot of questions that need to be answered, but one thing is staring right at us, through all of this- it is the fact that remote working could potentially replace office spaces and workplaces as we’ve known them. This is probably the beginning of a new way of life where companies are no longer defined by physical spaces where work happens, but for the value they bring to the end-customer! It is likely that the future, no matter how far or close, is entirely digital. And when it comes to immediate impact, it is very likely that companies will be more flexible when it comes to remote working.
In this backdrop, it is mandatory to make proper allowances for employee onboarding, training, and support. Considering the multi-generational workforce of our times, companies simply cannot afford to neglect these aspects of employees’ experiences. Baby boomers aren’t the most technologically agile generation. Millennials tend not to want to ask for help or be dependent on rigid training structures and Gen Z’s simply will not accept processes that are restrictive or cumbersome in any way. A Digital Adoption Platform is the single tool that will effectively solve all of these challenges.
Also, a DAP lets you stay on top of how much ROI you derive from your software investments so you can take informed decisions of whether you really need them or not. On the more vital applications, you can improve adoption by analyzing usage and intuitively nudging users to use them more effectively. This way, not only do you get the desired ROI from your software investments, but also help your employees improve their productivity.
Let’s not forget just how expensive software training is for enterprises. Batch after batch after batch of new employees, across locations, across functions, think of how many software solutions are involved and how much time, effort and money must go into organizing these training sessions! And the worst part is you can never really account for the impact of these training sessions because, let’s face it, if someone’s not interested, they simply aren’t! Does this mean we make them attend another session? It’s an endless cycle of inefficient, time-consuming and pricey processes. A Digital Adoption Platform helps you resolve this issue, no matter where in world your employees are, no matter how many different solutions you work with. As long as they are web-based, a DAP will help with the onboarding, training and support.
Everyone in the world of business has either written, spoken, conducted a webinar or at least thought about the impact of COVID-19. And understandably so because this is, perhaps, the single most monumental global event that has affected every one of us. Governments, businesses, people – everyone around the world has had to learn and adapt with too much, too soon. While a handful of ultra-progressive giants like Zapier, GitHub, and the likes may have already invested in the erstwhile “crazy idea” of remote working, for the majority of us, this was a first. And incredibly enough, we’ve made it through, thus far!
But, the real question here is how equipped are we, technologically, to move on from this? What immediate changes can we make to our old ‘status quo’ so business never has to take such a hit?
“If I had six hours to chop down a tree, I’d spend the first four sharpening the axe.”
While we don’t appreciate the tree felling part of this quote by Abe Lincoln, it is important that we understand the importance of the right tool that can get the job done with minimal effort and maximum efficiency.
You don’t have to invent a new way of onboarding remote employees, training and guiding them through the multiple software applications.
You need to invest in A Digital Adoption Platform that will help you with all this and also a lot more!