Revanth Periyasamy

Revanth is a marketing champ at Apty. An ardent tech geek who loves to write on trending topics and is a big fan of all things relating to marketing.
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How In-app...
In-app announcements, even though relatively a modern offering, have taken the SaaS world by storm. In fact, it would not even be an exaggeration to say that in-app announcements also contribute majorly to Product Adoption and User Onboarding. Feature updates are primarily done to provide smooth...
10 August 2020 -
Top 5 Smooth User...
No matter how good a product is, you cannot expect new users to get it right away without any direction. That’s where the necessity of User Onboarding comes into play. Research says, 63% of customers say that onboarding – the quality of support users receive post-sale – is a significant...
23 July 2020 -
Software Usage vs...
It is common for business to spend indecent amount of dollars on procuring new tools to improve their processes and performance. But what if these tools are not providing the expected or desired value? The potential loss of such a case is extremely high. This is why it is of paramount importance...
2 July 2020 -
Best practices for...
Since remote working is the new normal, every company is in the process of discovering the benefits of leveraging remote working. However, the practical difficulty lies in the training part. Training your employees remotely is way more tedious compared to on-premise training. You could compare it...
29 June 2020 -
A Complete Guide on...
Change is never easy. Moreover, it is unique to every organization. That is the reason Change Management is still a mystery wherein many businesses suffer a lot to find a feasible solution for a successful transition. Many companies started leveraging Change Management models, tools, and software...
24 June 2020 -
How to make...
Organizational Transformation is often met with resistance and the implementation of changes is an intimidating prospect. However, adaptation is essential for sustainable business. According to a research by Harvard Business Review, more than 60% of all organizational change initiatives fail. Many...
16 June 2020 -
Prosci ADKAR Change...
In today’s hyper-competitive business world, organizations that adapt themselves to change are the ones that grow. Transformation is necessary for any business to deliver feasible solutions to its growing customer base. Given that it is inevitable in the business world, it is wise to try and...
12 June 2020 -
How Business can...
Without paying customers a business will fail. So ultimately your customer success is your success. Customer Success teams arise out of the need to provide service and high-touch guidance to your valuable customers. An effective customer success (CS) team will improve customer retention and enrich...
2 June 2020 -
3 Key Factors that...
For any business to be successful, it needs efficient and productive employees. Every individual employee must work toward the company’s vision and mission. There is no overarching mantra about employee performance - it is all about how businesses manage, upskill, and motivate their employees.  ...
29 May 2020 -
Top 5 Digital...
Digital adoption is a top priority for most companies – especially in light of the COVID-19 outbreak. Many companies were already in the midst of a digital transformation, but the response to COVID-19, including forcing many people to work from home, has prompted companies to try to adopt new...
24 April 2020 -